Automakers are going all-in on gaming to keep us in our cars

 

 

Every new car release means another competitor for brands — and the industry seems to be pumping out new vehicles every day. Companies are chasing every avenue to attract customers in this competitive market. And the latest? Well, that’d be gaming.

Besides, of course, a vehicle’s visual appeal and the joy of being in the driver’s seat, designers are focusing their attention on our overall

 

 

 Recently, the company announced a partnership with BMW to bring AirConsole and thousands of games to the company’s car dashboard screens. The games are downloaded instantly over the air — and you can use your smartphone as a